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Why attraction is important in marketing

Although marketers often focus on conversion, attraction is the most important thing in the marketing funnel.   The sales funnel serves to define the path your buyer walks from visiting your website for the first time until you make a purchase. The stages of this funnel may be given different names, but can be summarized in: attraction, consideration, conversion (purchase)…

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Ebooks or whitepapers?

Even if it is seen on a screen, the text remains a formidable weapon of communication. Today, ebooks and whitepapers are having a lot of success in the field of content marketing. How do we decide which one to use? In this digital age, content marketing requires great diversification. Videos, photos and presentations are added two widely accepted formats to…

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