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5 examples of virtual reality marketing

por December 18, 2019No Comments

By: JAVIER SOL-RZANO

The Internet and the advancement in information processing capacity have given us the gift of immediacy. The next step: VR. Here are 5 examples of the potential behind virtual reality marketing.

Virtual reality, like 3D video, is a dimension of digital technology that has had its fashion time intermittently since at least the 1980s. However, it is now beginning to become a commercial reality available to the general public. And while it is commonly related to the video game market, it currently has a number of less apparent applications that can make a big difference when it comes to connecting with the public.

Virtual reality variants:

  1. “Complemented” reality: It’s about something like what “Google Glass” lenses do; generate additional information about things that are in the “outside,” or in non-digital life. The user can interact with the displayed information by moving or modifying it.
  2. Augmented Reality (AR): Where some objects are integrated into the stage and are able to interact with the physical aspects of the place. A very clear example is the popular Pokémon Go game!
  3. Immersive virtual reality: These are digitally generated environments in which the subject is able to interact 100 percent with the scenario. These environments may or may not be subject to real-world physical laws, as would happen in a fantasy game in which it is possible to levitate rather than walk. An example of this is the Oculus Rift “lenses”.

In addition, these three virtual reality “modes” comprise a host of potential applications ranging from entertainment to education and marketing. That’s why we’re listing five examples of virtual reality marketing.

5 examples of virtual reality marketing.

1.Time travel

One of the reasons you visit a place is because of its historical legacy. To date we need a guide or a versed companion to know the details of what we observe. Virtual reality offers us the alternative of observing the recreation of historical events, exploring buildings that no longer exist or observing extinct creatures. From both a marketing and an educational point of view, for example, this offers a great opportunity to attract people back to museums.

Different museums around the world are integrating virtual reality into their museography.

2. Virtual tourism

Similar to the previous point, there is now the possibility of “knowing” places that are thousands of miles away. So there are those who have given themselves the task of promoting destinations with virtual experiences that give us a “taste” of what awaits us if we decide to buy the plane ticket.

Among other destinations, places like Petra and Tokyo already have virtual tourism experiences.

3. Showrooms

You have the space, the idea, but you don’t know exactly what the furniture or paint you want in your home will look like. Virtual reality will allow you to replicate your home and decorate according to your taste with the certainty that you will have the result you expect.

Ikea’s new AR app lets you see what your new furniture will look like before purchasing them.

4. Virtual classrooms

In the book “Ready player one”,(2011, editions B), the main character attends a completely virtual school, does not need to move, or even leave home. This will be the next step of online courses and will give the advantage of better interaction with colleagues in virtual spaces specially designed for learning. At the market level, it involves opportunities in both the advertising and content marketing fields, since they can be done from virtual tours of the facilities of a campus, to the creation of environments designed to make academic spaces more attractive.

The book “Ready player one” will soon be a Steven Spielberg film (pictured from aintitcool.com).

5. Fashion design and fashion experiences

Choose the denim pants cut you like and decorate them however you want, or select some of your favorite brand’s exclusive designs made especially for virtual reality. If you have a 3D printer for textiles, you may be able to put them in the real world. This will be an augmented version of what clothing firms do for video games, where brands like Diesel design the costumes of the main characters; or games like “Second Life” in which anyone can bid on self-made garments.

One of the uses that the fashion industry is already giving to virtual reality frequently is to allow people to “attend” their fashion shows.

New advertising spaces

Although we are just getting the first vr testing, the potential it offers to send personalized messages, or to a very well-chosen segment, is very high. Some of the strengths to start thinking about investing in virtual marketing are:

  • New: People are more receptive to experiencing new technologies and have more openness to what comes from origin with them.
  • Immersion. The nature of virtual reality requires 100% attention on the part of the user; so it’s easier to get a message across with few barriers.
  • Impact: Virtual reality may shift digital communication to the realm of “traditional” media because of the level of experience and interactivity it offers the user.

To close, and to stimulate your imagination, we leave you some examples of brands that are already adding virtual reality to their marketing plan.

For more reflections on marketing, advertising and content marketing, we invite you to check out our other articles and follow us on social networks (
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