Portfolio

At ICO we focus on communication strategies and avoid making isolated efforts.
What you see is only the tip of the iceberg.

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UNITEC BLOG

Content strategy

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HISTORY CHANNEL + UVM

Storytelling

MERCER LATAM SOCIAL NETWORKS

Social Networking

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SPECIAL CONTENT

Custom publishing

CONTENT FOR FRANCHISE HOLDERS

Web Content

LILÍ COOKIES BRANDING

Branding

WEBINAR CONTENT MARKETING

Courses / Coaching / Training

WEB SITE / CONTENT / SOCIAL NETWORKS

Custom publishing

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LATAM COURSES LOCALIZATION

Localization / Contents / Digital Campaigns

WEB / CONTENT / SOCIAL NETWORKS

Consulting

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VIDEOS FOR UNITEC CAMPUSES

Promotional Videos

INSIGHTS FES

E-book development and design

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Content Strategy

UNITEC BLOG

With +4,000 subscribers, the UNITEC Blog offers content that responds to the interests of its target audience and accompanies them through their buying cycle. ICO has contributed with UNITEC's content team and helped to turn its blog into a key digital channel for the organization’s growth.

VISIT THE BLOG (spanish)

250000

views over a six-month period

63

growth in views

30

new students visit the blog during their purchase cycle
https://www.youtube.com/watch?v=lX2N6TehV9I&t=7s
uvm ico
Storytelling

World changing stories

Storytelling is one of the essential tools in marketing and advertising. Based on interviews, ICO developed the scripts for this series of short videos where UVM alumni tell their success stories as citizens committed to the planet’s well-being.

WATCH THE VIDEO
Social Networking

Mercer LATAM social networks

With over 22,000 employees working in 43 offices and operating in 130 countries, Mercer is a world-leading consultant in human resources. ICO developed an editorial calendar and relevant and valuable content aimed at building equity, increasing the number of followers and driving traffic to Mercer's Latin America website.

CHECK THE PROFILE

+40

increase in LinkedIn followers

24,173

followers (January 2019)

11,574,802

impressions in one year
icoimagen ico 4ta
Custom Publishing

Content development for Nuestros Muchachos (Our Boys)

One of the richest forms of content marketing consists of newsworthy publications that bring people closer to things like series and movies. ICO collaborated with the film La 4a Compañía (The 4th Company) in the development of digital content, an infographic for Cine Premier magazine, a chronicle for the Sector Cine website and an article for El Universal newspaper on the situation of young people in Mexican prisons.

SEE THE ARTICLE
Web Content

Web site for franchise holders

City Express Hotels (HCE) is the fastest growing limited service hotel chain in Mexico. ICO developed a content strategy for new franchisees that included a website, fact sheets, a flyer and a brochure, based on Inbound Marketing methodology.

VISIT THE PAGE
Branding

Lilí Cookies branding

Founded in 1953, Lilí is a brand of Mexican cookies made with natural ingredients. ICO developed a new packaging, logo and slogan to revitalize Lilí and make it more attractive to new consumers.

MORE INFORMATION
Courses / Coaching / Training

Content marketing webinar

The full understanding of what content marketing is, the definition of buyer persona, the essential stages of a successful content strategy and how they fit in the purchase cycle are key skills for marketers and brand journalists. Since its origins, ICO has given introductory courses on new marketing tools and their fundamental role in generating trust and engagement.

MORE INFORMATION
Custom Publishing

Website / Content / Social Networks

Sector Cine is a film website with a special emphasis on Mexican films. ICO created the portal’s new concept and fed it daily with different content: interviews, reports, news, notes, behind the scenes coverage, awards ceremonies, openings and red carpets, videos featuring experts, podcasts specialized in national cinema and breaking news posted in social media.

VISIT THE SITE

413,399

followers (January 2019)

231,392

social media interactions in six months

52,192,197

social media impressions in six months
icoimagen ico emeritus
Localization / Content / Digital Campaigns

LATAM courses localization

Emeritus is an institution dedicated to the development of online programs from renowned universities, such as MIT and Columbia Business School. ICO has been an instrumental ally both in localizing these courses for the Spanish-speaking market and in promoting them through digital content and social media campaigns.

VISIT THE SITE
https://www.youtube.com/watch?v=UAnS07GoPQ0
Consulting

Web / Content / Networking

Liliana Cuellar and Willie Soto define themselves as cake couturiers, but they have also been recognized as Satin Ice's Artists of Excellence. To enhance their exposure, ICO acts as a consultant to their brand, Vanille Couture, developing everything from their DNA (history and key messages blueprint) to their style and social networking manuals.

VISIT THE SITE
https://www.youtube.com/watch?v=AvGY-BkAiug
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Promotional Videos

Promotional videos for UNITEC campuses

These promotional videos were developed with the participation of real UNITEC students and teachers. Conceptualized by ICO, and produced in collaboration with its video partner, 24/30 , they have exceeded 270 thousand views.

SEE AN EXAMPLE
E-book development and design

Insights FES Transformación

In Latin America, the Friedrich Ebert Foundation (FES) carries out diagnostics and analyses striving to find sustainable development paths in the social and ecological dimensions. Under the title Insights FES Transformación, ICO is designing and developing a series of e-books aimed at understanding and addressing the challenges of productive transformation in Latin American countries.

DOWNLOAD AN E-BOOK