Specialized content
Portfolio
At ICO we focus on communication strategies and avoid making isolated efforts. What you see is only the tip of the iceberg.
https://www.youtube.com/watch?v=ZAn1kv5z-fU
Specialized content
Content for people with diabetes
Astrazeneca is among the 15 largest pharmaceutical companies in the world. ICO collaborates with original content ranging from articles and infographics to communication campaigns for four essential audiences: the general public, general practitioners, specialists and internal staff.
LOOK AT THIS EBOOKBLOG ICO
https://www.youtube.com/watch?v=lX2N6TehV9I&t=7s
Storytelling
Storytelling is one of the essential tools in marketing and advertising
Storytelling is one of the essential tools in marketing and advertising. Based on interviews, ICO developed the scripts for this series of short videos where UVM alumni tell their success stories as citizens committed to the planet’s well-being.
WATCH THE VIDEOhttps://www.youtube.com/watch?v=xIsWLdJ5iVY
Internal/external content
25TH anniversary
INCAE Business School, the #1 business school in Latin America, has prepared +18,000 students on its two campi (Costa Rica and Nicaragua). ICO acts as it's ally in the design and comprehensive development of content strategies aimed at different audiences. This includes the creation of brochures, e-books, videos, postcards, the assembly of annual reports and the communication logistics of graduation ceremonies and other events.
LOOK AT THIS EBOOKBLOG ICO
Custom Publishing
Content development for Nuestros Muchachos (Our Boys)
One of the richest forms of content marketing consists of newsworthy publications that bring people closer to things like series and movies. ICO collaborated with La 4a Compañía (the 4th Company) in the development of digital content, an infographic for Cine Premier magazine, a chronicle for the Sector Cine web site and an article for El Universal newspaper about the situation of young people in Mexican prisons.
READ THE ARTICLEBLOG ICO
Web Content
Web site for franchise holders
City Express Hotels (HCE) is the fastest growing limited service hotel chain in Mexico. ICO developed a content strategy for new franchises that included a website, fact sheets, a flyer and a brochure, steeming from an Inbound Marketing methodology.
VISIT THE PAGE
Branding
Lilí Cookies branding
Founded in 1953, Lilí is a brand of Mexican cookies made with natural ingredients. ICO developed new packaging, a logo and a slogan to revitalize Lilí and make it more attractive to new consumers.
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Courses / Coaching / Training
Content Marketing Webinar
The full understanding of what content marketing is, the definition of "buyer persona", the essential stages of a successful content strategy and how it all fits in the purchase cycle are key skills for marketers and brand journalists. Since its origins, ICO has given introductory courses on new marketing tools and their fundamental role in generating trust and engagement.
MORE INFORMATIONBLOG ICO
Custom Publishing
Web site / Content / Social Networks
Sector Cine is a film website with a special emphasis on Mexican films. ICO created the new concept of the portal and fed it daily with different editorial content: interviews, reports, informative notes, chronicles of set visits, coverage of award ceremonies, premieres and red carpets, videos of experts, podcasts specialized in national cinema and instant news for social media.
READ THIS REPORT413,399
followers (January 2019)
231,392
social media interactions in six months
52,192,197
social media impressions in six months
Localization / Contents /
LATAM courses localization
Emeritus is an institution dedicated to the development of online courses from renowned universities, such as MIT and Columbia Business School. ICO has been an instrumental ally both in localizing these courses for the Spanish-speaking market and in promoting them through digital content and social media campaigns.
VISIT THE SITEhttps://www.youtube.com/watch?v=UAnS07GoPQ0
Consulting
Web / Content / Networking
Liliana Cuellar and Willie Soto define themselves as cake couturiers, but they have also been recognized as Satin Ice's Artist of Excellence. To enhance their exposure, ICO acts as a consultant to their brand, Vanille Couture, developing everything from their DNA (history and key messages blueprint) to their style and social networking manuals.
VISIT THE SITEBLOG ICO
https://www.youtube.com/watch?v=AvGY-BkAiug
Promotional Videos
Promotional videos for UNITEC campuses
These promotional videos were developed with the participation of real UNITEC students and teachers. Conceptualized by ICO, and produced in collaboration with its video partner, 24/30 , they have exceeded 270 thousand views.
SEE AN EXAMPLEhttps://www.youtube.com/watch?v=aYsanu_23t4
E-book development and design
FES Transformation Insights
In Latin America, the Friedrich Ebert Foundation (FES) carries out diagnostics and analyses striving to find sustainable development paths in the social and ecological dimensions. Under the title Insights FES Transformación, ICO designed and developed a series of e-books aimed at understanding and addressing the challenges of productive transformation in Latin American countries.
DOWNLOAD AN E-BOOK
