Portfolio

At ICO we focus on communication strategies and avoid making isolated efforts. What you see is only the tip of the iceberg.

CONTENT FOR PEOPLE WITH DIABETES

Specialized content

uvm logo icoimagen ico

HISTORY CHANNEL + UVM

Storytelling

25TH ANNIVERSARY

Internal/external contents

icoimagen ico la 4ta compañía

SPECIAL CONTENT

Custom publishing

CONTENT FOR FRANCHISE HOLDERS

Web Content

LILÍ COOKIES BRANDING

Branding

WEBINAR CONTENT MARKETING

Courses / Coaching / Training

WEB SITE / CONTENT / SOCIAL NETWORKS

Custom publishing

icoimagen ico emeritus

LATAM COURSES LOCALIZATION

Localization / Contents / Digital Campaigns

WEB SITE / CONTENT / SOCIAL NETWORKS

Consulting

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VIDEOS FOR UNITEC CAMPUSES

Promotional Videos

INSIGHTS FES

E-book development and design

https://www.youtube.com/watch?v=ZAn1kv5z-fU
Specialized content

Content for people with diabetes

Astrazeneca is among the 15 largest pharmaceutical companies in the world. ICO collaborates with original content ranging from articles and infographics to communication campaigns for four essential audiences: the general public, general practitioners, specialists and internal staff.

LOOK AT THIS EBOOK
https://www.youtube.com/watch?v=lX2N6TehV9I&t=7s
uvm ico
Storytelling

Storytelling is one of the essential tools in marketing and advertising

Storytelling is one of the essential tools in marketing and advertising. Based on interviews, ICO developed the scripts for this series of short videos where UVM alumni tell their success stories as citizens committed to the planet’s well-being.

WATCH THE VIDEO
https://www.youtube.com/watch?v=xIsWLdJ5iVY
Internal/external content

25TH anniversary

INCAE Business School, the #1 business school in Latin America, has prepared +18,000 students on its two campi (Costa Rica and Nicaragua). ICO acts as it's ally in the design and comprehensive development of content strategies aimed at different audiences. This includes the creation of brochures, e-books, videos, postcards, the assembly of annual reports and the communication logistics of graduation ceremonies and other events.

LOOK AT THIS EBOOK
icoimagen ico 4ta
Custom Publishing

Content development for Nuestros Muchachos (Our Boys)

One of the richest forms of content marketing consists of newsworthy publications that bring people closer to things like series and movies. ICO collaborated with La 4a Compañía (the 4th Company) in the development of digital content, an infographic for Cine Premier magazine, a chronicle for the Sector Cine web site and an article for El Universal newspaper about the situation of young people in Mexican prisons.

READ THE ARTICLE
Web Content

Web site for franchise holders

City Express Hotels (HCE) is the fastest growing limited service hotel chain in Mexico. ICO developed a content strategy for new franchises that included a website, fact sheets, a flyer and a brochure, steeming from an Inbound Marketing methodology.

VISIT THE PAGE
Branding

Lilí Cookies branding

Founded in 1953, Lilí is a brand of Mexican cookies made with natural ingredients. ICO developed new packaging, a logo and a slogan to revitalize Lilí and make it more attractive to new consumers.

MORE INFORMATION
Courses / Coaching / Training

Content Marketing Webinar

The full understanding of what content marketing is, the definition of "buyer persona", the essential stages of a successful content strategy and how it all fits in the purchase cycle are key skills for marketers and brand journalists. Since its origins, ICO has given introductory courses on new marketing tools and their fundamental role in generating trust and engagement.

MORE INFORMATION
Custom Publishing

Web site / Content / Social Networks

Sector Cine is a film website with a special emphasis on Mexican films. ICO created the new concept of the portal and fed it daily with different editorial content: interviews, reports, informative notes, chronicles of set visits, coverage of award ceremonies, premieres and red carpets, videos of experts, podcasts specialized in national cinema and instant news for social media.

READ THIS REPORT

413,399

followers (January 2019)

231,392

social media interactions in six months

52,192,197

social media impressions in six months
icoimagen ico emeritus
Localization / Contents / Digital Campaigns

LATAM courses localization

Emeritus is an institution dedicated to the development of online courses from renowned universities, such as MIT and Columbia Business School. ICO has been an instrumental ally both in localizing these courses for the Spanish-speaking market and in promoting them through digital content and social media campaigns.

VISIT THE SITE
https://www.youtube.com/watch?v=UAnS07GoPQ0
Consulting

Web / Content / Networking

Liliana Cuellar and Willie Soto define themselves as cake couturiers, but they have also been recognized as Satin Ice's Artist of Excellence. To enhance their exposure, ICO acts as a consultant to their brand, Vanille Couture, developing everything from their DNA (history and key messages blueprint) to their style and social networking manuals.

VISIT THE SITE
https://www.youtube.com/watch?v=AvGY-BkAiug
unitec_ico icoimagen ico
Promotional Videos

Promotional videos for UNITEC campuses

These promotional videos were developed with the participation of real UNITEC students and teachers. Conceptualized by ICO, and produced in collaboration with its video partner, 24/30 , they have exceeded 270 thousand views.

SEE AN EXAMPLE
https://www.youtube.com/watch?v=aYsanu_23t4
E-book development and design

FES Transformation Insights

In Latin America, the Friedrich Ebert Foundation (FES) carries out diagnostics and analyses striving to find sustainable development paths in the social and ecological dimensions. Under the title Insights FES Transformación, ICO designed and developed a series of e-books aimed at understanding and addressing the challenges of productive transformation in Latin American countries.

DOWNLOAD AN E-BOOK