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Storytelling tool: the art of storytelling

There is too much storytelling that does not meet the minimum requirements to be. If you use it properly, this story-telling tool will give you good results. The sooner you know, the better: storytelling is a storytelling tool, not a magic wand with which you instantly gain the enthusiasm and commitment of your audience. It is simply a tool based…

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The best marketing content is not perfect

Want to create better marketing content? The key is to stop looking for perfection.   When you're creating content to promote a brand and deliver value to potential customers, seeking perfection is a very dangerous trap. Why? Because you end up walking to a dead end. Thus, the best marketing content is those that you launch by privileging speed over...
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5 tips to integrate video into your digital strategy

Everyone agrees that video is the most important format in the digital world. But no one seems to agree on the best way to integrate it into their strategy. That’s why we share 5 tips to integrate video into your digital strategy that the ICO team has developed after 30 years of corporate communication and content marketing. Currently, 81% of…

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Ebooks or whitepapers?

Even if it is seen on a screen, the text remains a formidable weapon of communication. Today, ebooks and whitepapers are having a lot of success in the field of content marketing. How do we decide which one to use? In this digital age, content marketing requires great diversification. Videos, photos and presentations are added two widely accepted formats to…

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