5 tips to integrate video into your digital strategy

Everyone agrees that video is the most important format in the digital world. But no one seems to agree on the best way to integrate it into their strategy. That’s why we share 5 tips to integrate video into your digital strategy that the ICO team has developed after 30 years of corporate communication and content marketing. Currently, 81% of…

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Ebooks or whitepapers?

Even if it is seen on a screen, the text remains a formidable weapon of communication. Today, ebooks and whitepapers are having a lot of success in the field of content marketing. How do we decide which one to use? In this digital age, content marketing requires great diversification. Videos, photos and presentations are added two widely accepted formats to…

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