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Storytelling tool: the art of storytelling

There is too much storytelling that does not meet the minimum requirements to be. If you use it properly, this story-telling tool will give you good results. The sooner you know, the better: storytelling is a storytelling tool, not a magic wand with which you instantly gain the enthusiasm and commitment of your audience. It is simply a tool based…

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The best marketing content is not perfect

Want to create better marketing content? The key is to stop looking for perfection.   When you're creating content to promote a brand and deliver value to potential customers, seeking perfection is a very dangerous trap. Why? Because you end up walking to a dead end. Thus, the best marketing content is those that you launch by privileging speed over...
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